I’ve always loved affiliate marketing, but selling digital products on your blog takes the cake!
In fact, I can confidently say that selling digital products on your blog is one of the best ways to make money on the internet.
After all, you control the product you sell by 100%, and you get most of the income for the product you’re selling.
Plus, it’s not that hard to get started with one. All it takes is a little knowledge and work.
So if you’d love to get started with selling digital products, you’re in the right place!
I’m going to show you how you can create and sell digital products on your blog the best way! The smart way!
Why Sell a Digital Product?
Like I said earlier, creating and selling a digital product on your blog is one of the best ways to earn money online.
Plus, it’s easier to create and maintain than a physical product.
Here are a few of the amazing benefits that come with creating a digital product.
- Digital products can be created by anyone if they have the skill and knowledge.
- No storage or shipping: Unlike physical products, digital products are delivered via the internet (using email, websites etc).
- International Accessibility: If you want, you can sell a digital product on your blog globally.
- Less Time to Develop: Digital products can be made in as little as a day and released in under one week (depending on the type of product you’re creating).
- Fewer development costs: You can literally create a digital product for zero dollars. All you need is a text editor, a specific kind of software or an IDE (for the coders) which you most likely have already.
What Kind of Digital Products Can You Sell?
I checked a lot of blog posts about this same topic and 95% focused on eBooks and courses.
But, there are a lot of digital products that you can sell on your blog other than eBooks and courses.
You can sell music, videos, printables, stock photos, graphic design templates and much more!
Check out this awesome list of eleven amazing digital products that you can sell on your blog.
What You Should Have Before You Sell Digital Products on Your Blog
Before you can sell a digital product, there are a few must-haves that you need to obtain:
- A Skill or Some Experience: If you don’t have the skills or the knowledge required to make a digital product such as a software or eBook respectively, then there’s no way that you can create a digital product.
- A Website or an Email List: You’re selling a digital product, right? If you are, you’ll need to create a way for people to access it. Luckily, you can start a website to promote your digital products easily. Here’s a bulletproof guide.
- An Audience: After you build a digital product, you’ll need people to sell it to. So you’ll have to build an audience.
Now that you know all there is to know about creating a digital product, let’s get started with building one!
1. It All Starts With an Idea
Here’s one sentence that’ll completely guide your entire mindset when it comes to creating a digital product.
A product that solves a problem will sell itself.Wilson Wilson
So before you choose a digital product to create, think of how it solves a problem.
For example, The Viral Pin Guide by Emily Owen helps solve the problem of getting few impressions on Pinterest.
A software like CleanMyMac X helps people solve the problem of slow laptops.
These are just two examples of products that solve the problems of their audience.
So once you figure out the type of digital product you want to create, start figuring out the problem you want your digital product to solve.
This will help you develop unusual clarity.
2. Creating Your Digital Product
Once you know what you want your digital product to do, it’s time to get started with the actual process of creating a digital product.
This is where the work actually starts.
This process varies based on the kind of digital product you want to sell on your blog, but it can be generalised by breaking it down into 5 steps:
Planning and Outlining
Whether you’re making an info product or any other kind of digital product, you’ll need to make a plan to help you better understand what you’ll be dealing with.
So if you want to sell a successful digital product on your blog, start with the plan.
If you want to make an info-product, jump into any text editor and write down the topics and subtopics that you’ll be covering.
An amazing outline should have:
- Your well thought out product name (I once spent 6 hours trying to come up with one!)
- A headline for your product
- Your content broken down into modules, lessons or subtopics.
And when you pick a product name, try to make it unique!
Just imagine you make an ebook about affiliate marketing and you call it the ultimate guide to affiliate marketing.
There are a ton of ebooks on the internet with the same title. So if you recommend the ultimate guide to affiliate marketing to someone, he may end up confusing it with other affiliate marketing eBooks out there.
One perfect example of a unique name is Melyssa Griffin’s Pinfinite Growth.
Writing Your First Draft
Once you have a clear picture of the digital product you’re going to create, start building it.
This’ll be the hardest part of the project, but if you stay focused, it can be done fairly quickly.
One mistake that people make when creating a draft is working on it for a really long time because they want it to be perfect.
They end up dragging it out.
Don’t do that.
If you really want to sell digital products on your blog, then you won’t want to spend all your time creating it and less time selling it.
So spend every single opportunity you get, creating content.
Proofreading and Editing
Once you’ve created the first rough draft or version of your product, it’s time to smoothen out the edges.
Clean it up!
Proofread the entire thing (if it’s an info product) and make sure that every word conveys your points clearly.
If possible, use a proofreading tool like Grammarly to do the work for you, and get someone else to search for errors in your product.
You can even hire someone on Fiverr to do this for you.
3. Setting up Sales
Once you’ve created and proofread your digital product, you can start selling it.
There are many ways to do this on the web. You can use Woocommerce on a WordPress site, Gumroad (which is free), or SendOwl which is my personal favorite platform.
I use SendOwl to dish out my digital products because:
- You can sell literally any digital product on the platform.
- It’s easy to integrate with PayPal and Stripe.
- It costs as little as $9 per month.
- You can have an affiliate program for your product.
- You can integrate it with your email list.
Those are just a few of the reasons why I’m in love with it!
All you have to do is upload your digital product, set the price and give it a name, then you’re good to go!
4. Selling Your Digital Products
This is the most important step in selling a digital product on your blog.
After you’ve set up your digital product and you’re ready to sell it, you’ll need to set up a few other things that’ll help you sell it.
Your Sales Page
Your sales page is a page on your website that tells your audience every single thing about the product.
It’ll tell them why they need the product, what the product will give them, and how much it costs.
So if you don’t bother creating a sales page, then it’ll be pretty hard to gain any sales.
Your sales page should also have a spot for faqs, testimonials and other social proof.
Elna Cain has an awesome sales page for her course, Ready Set for Blog Traffic.
It’s a stunning example of what a great sales page should look like.
If you don’t mention your product anywhere, how do you expect to sell it?
People won’t just stumble upon your digital product and buy it, you’ll need to bring them there.
You can mention your digital product in your blog posts, your emails to your list, on other people’s blogs (via guest posting and collaboration), and even using word of mouth marketing.
That’s basically everything you need to know to create and sell digital products on your blog.
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If you have any other questions about selling digital products on your blog, feel free to drop a comment below.